[WEBINAR] The New Normal: Dealing with the Reality of an Unsecure World

Freshness Factor

Definition - What does Freshness Factor mean?

The freshness factor is an element of search algorithms that gives greater weight to newer content over older content for some search queries. Search engines introduced the freshness factor for searches related to trending topics, recurring events (sports scores, awards and so on) and breaking news. The freshness factor prevents old, highly ranked pages from appearing first when new content is more appropriate to the query.

The freshness factor may also be called the Google freshness factor.

Techopedia explains Freshness Factor

Like all elements of search engine algorithms, most of what is known about the freshness factor has been pieced together by SEO experts. The freshness factor is believed to affect only searches where the timeliness of information is important. To effectively measure content freshness, search engines need to track a Web page when it first appears, noting updates and significant changes that can refresh older content to make it relevant again.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
"Techopedia" on Twitter

Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.