What Does Freshness Factor Mean?
The freshness factor is an element of search algorithms that gives greater weight to newer content over older content for some search queries. Search engines introduced the freshness factor for searches related to trending topics, recurring events (sports scores, awards and so on) and breaking news. The freshness factor prevents old, highly ranked pages from appearing first when new content is more appropriate to the query.The freshness factor may also be called the Google freshness factor.