Gamification

Gamification has been around for a long time in the field of marketing. Many successful advertising campaigns use the treasure hunt (find the golden item) or gathering games (get all the pieces) to increase customer interest. With online businesses, however, gamification has grown to incorporate a higher level of game design, including giving message board and social media users a “trusted source” or “top contributor” badge, displaying points for activities, achievement-based discounts and so on. These tactics allow a business to add another level of incentive to customer engagement beyond simply delivering a product they wish to buy.