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An ideavirus is an idea that spreads through various networks like the Internet and grows rapidly within a target population. It usually comes from a single person. The term ideavirus was coined by marketer Seth Godin in his book, "Unleashing the Ideavirus." Like a virus, an ideavirus infects and changes every individual it touches, even in just a very small way. The outcome of this infection may not be noticeable, or it can lead to the creation of new products or companies. With each person influenced, the idea is interpreted, modified and often improved before it is passed on.
Viral marketing is based on an ideavirus about a product or service. Technology has made spreading an ideavirus much faster and more powerful than in the past.