Cisco CloudCenter: Get the Hybrid IT Advantage

Interactive Marketing

Definition - What does Interactive Marketing mean?

Interactive marketing is a type of marketing that is more of a two-way channel of communication than the traditional one-way transactional method. It takes various forms, but all of them are based on the idea that there is more of a direct relationship between the buyer and the seller.

Techopedia explains Interactive Marketing

Some experts describe interactive marketing as something that is “event-driven” – where there is a conversation or a connection made in order to sell products. These types of interactions can take place over social media, through email or through particular e-commerce portals.

Other experts may point to programs where buyers take the initiative to reach sellers as particular types of interactive marketing. This is how this method is described in Business Dictionary, where writers describe it as “a trading situation where the buyers specify the nature and application of products they wish to buy,” and where sellers respond accordingly.

In general, interactive marketing is partially based on the fundamental idea that with today's new technologies, companies can reach individuals, instead of simply targeting to demographics. Elements of interactive marketing can be seen in many of today's e-commerce shopping carts, and on big platforms like Amazon. As marketing continues to evolve according to what is possible in the tech world, interactive marketing is one very likely outcome.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.