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The use of mobile tagging has been seen as having major commercial potential. The current uses of QR codes, Miscrosoft Tags and other mobile tagging methods have often been geared toward giving device users more information about products and services that companies provide. However, in a broader sense, mobile tagging technology provides a powerful interface between the physical world and a mobile device. By allowing users to use their devices this way, the makers of mobile tagging technology are opening up all sorts of new interactions.