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A social platform is a web-based technology that enables the development, deployment and management of social media solutions and services. It provides the ability to create social media websites and services with complete social media network functionality.
A social platform exhibits a social media network's technological and user-specific characteristics. Technologically, a social platform provides markup language for creating native applications, an application programming interface (API) for third-party application integration and a backend admin console for managing the entire user base and preferences. From a user's perspectives, a social platform enables communities, sharing of content, adding friends, setting privacy controls and other native social media network features.
Ning is a popular social platform that provides a software as a service (SaaS)-based platform for the creation of social media websites and networks.