Stealth Mode

What Does Stealth Mode Mean?

Stealth mode is an IT business strategy in which software, hardware or an IT product/service is intentionally hidden from the market, competitors or the general public until a predefined or completion date. It is the practice of keeping a product or service under wraps, specifically in highly competitive markets.

Advertisements

Techopedia Explains Stealth Mode

Stealth mode is used to hide details about a product until it is launched. This approach is often implemented by startup organizations to ensure their products are not replicated and launched by another vendor or organization. Successful stealth mode requires that an organization restrict its employees and stakeholders from publicly disclosing a product/service until it is launched. Failure to comply with stealth mode may result in a loss of competitive advantage, reduced customer interest, or it may be overshadowed by a product from a larger company.

An organization also may release trial versions of a product with code names, which keeps prospective customers curious while waiting for the final product.

Advertisements

Related Terms

Latest Infrastructure Management Terms

Related Reading

Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…