[WEBINAR] The New Normal: Dealing with the Reality of an Unsecure World

Targeted Marketing

Definition - What does Targeted Marketing mean?

Targeted marketing is the process of identifying customers and promoting products and services via mediums that are likely to reach those potential customers.

Targeted marketing classifies potential customers, discovers their preferred content delivery mode and digital hangouts and then builds a marketing strategy aimed at that specific group. Targeted marketing is generally limited in scope but is often more productive than broader types of marketing because it is designed around specific customer preferences.

Techopedia explains Targeted Marketing

Targeted marketing is powered by buyer persona, a model of the ideal customer derived from that customer's demographics, age, race, preferred websites, blogs or video channels and other similar information. Companies use this information to promote their products and deliver marketing messages to right type of person in a place they are most likely to see it.

For example, the target market for a company that sells virtual server solutions will be individuals in the IT industry. As such, a company looking to sell such a product will aim to target these individuals by promoting the product on the blogs and websites such individuals tend to visit, rather than promoting the product to a broader audience.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
"Techopedia" on Twitter

Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.