Targeted Marketing

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What Does Targeted Marketing Mean?

Targeted marketing is the process of identifying customers and promoting products and services via mediums that are likely to reach those potential customers.

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Targeted marketing classifies potential customers, discovers their preferred content delivery mode and digital hangouts and then builds a marketing strategy aimed at that specific group. Targeted marketing is generally limited in scope but is often more productive than broader types of marketing because it is designed around specific customer preferences.

Techopedia Explains Targeted Marketing

Targeted marketing is powered by buyer persona, a model of the ideal customer derived from that customer's demographics, age, race, preferred websites, blogs or video channels and other similar information. Companies use this information to promote their products and deliver marketing messages to right type of person in a place they are most likely to see it.

For example, the target market for a company that sells virtual server solutions will be individuals in the IT industry. As such, a company looking to sell such a product will aim to target these individuals by promoting the product on the blogs and websites such individuals tend to visit, rather than promoting the product to a broader audience.

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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.