Time to Market

What Does Time to Market Mean?

Time to market is a term for the period of time between the first ideas around a product and its eventual availability on consumer markets. Companies use the time-to-market metric to evaluate how products are developed and how a specific project handles external competition.


Techopedia Explains Time to Market

The time-to-market measurement has a specific role in many IT projects, and is often used in relation to software development and other kinds of projects where human labor determines time-to-market. Software companies may use agile development practices and other types of planning to improve time-to-market for products that are created by development teams. Improving time-to-market can have a dramatic effect on profit and market share for software and other IT products.

In creating software, which largely relies on creative development rather than sourcing and building material products, various kinds of development support may improve time-to-market. These include automated testing, job scheduling handling, and other features of development support resources.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…