Time to Market

What Does Time to Market Mean?

Time to market is a term for the period of time between the first ideas around a product and its eventual availability on consumer markets. Companies use the time-to-market metric to evaluate how products are developed and how a specific project handles external competition.


Techopedia Explains Time to Market

The time-to-market measurement has a specific role in many IT projects, and is often used in relation to software development and other kinds of projects where human labor determines time-to-market. Software companies may use agile development practices and other types of planning to improve time-to-market for products that are created by development teams. Improving time-to-market can have a dramatic effect on profit and market share for software and other IT products.

In creating software, which largely relies on creative development rather than sourcing and building material products, various kinds of development support may improve time-to-market. These include automated testing, job scheduling handling, and other features of development support resources.


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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.