Definition - What does Tracking Cookie mean?
Techopedia explains Tracking Cookie
Within the general controversy around data collection on the Internet, many of those who use tracking cookies argue that the information collected is more demographic than personal and that it is used to help businesses make effective decisions about advertising and outreach. However, when individual identifiers like IP addresses and personal data are collected, there’s always a risk that they will be used inappropriately by data collectors. As a result, tracking cookies are likely to continue to be a controversial part of new online business models.
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