What Does Unsubscribe Mean?

To unsubscribe means to cancel a service or to remove oneself from a digital mailing list. An unsubscribe method is a common part of email marketing or similar setups. These features help to provide an option for those who do not want to receive further emails or communications about a company or its products or services.


Techopedia Explains Unsubscribe

The assessment of unsubscribe methods is part of a comprehensive review of a business or project. Unsubscribe methods that are too complicated can leave businesses open to perceptions of forced service or communications. A well-designed unsubscribe method can leave potential customers and respondents feeling much better about their interactions with a business online or through digital technology.

One issue related to an unsubscribe method is the original opt-out method. This is often present when companies actually collect the data for email or service marketing, often in the form of a check box. One common question about a company’s opt-out is whether the form or other interaction contains a check box that a user must actively check to receive future communications, or whether the check box comes pre-checked, and will send out email marketing or other direct communications to a user as a default setting. Again, pre-checked boxes and other similar defaults can leave users with the feeling that they have been tricked into receiving email marketing or other communications.


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Margaret Rouse

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.