Definition - What does View-Based Conversions mean?
- A web surfer views a display banner advertised using Google display network, but does not click it.
- Then, the surfer goes to the advertiser’s website and performs the desired action, i.e., conversion (for example, buying the product displayed in the banner). The conversion may happen immediately or within a specific time period.
Techopedia explains View-Based Conversions
The advertisers can make use of view-through conversion tracking to better gauge return on investment (ROI) for their display ad campaigns. They can then optimize their display campaigns based on the response of the users to their display ads.
View-based conversion tracking helps advertisers to:
- Identify the ideal sites or locations for their campaign to optimize the overall conversion rate.
- Utilize the reporting data to identify which websites work effectively to run display-oriented, placement-targeted campaigns.
- Maximize the campaign performance based on the response of the users to the display ads even if they do not click the ad.
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