Information and Content Exchange

What Does Information and Content Exchange Mean?

Information and Content Exchange (ICE) is an XML-based standard protocol that uses client/server architecture for content syndication via the Internet. This is a way of making the content available to other websites and providing exposure across numerous online platforms for the content-originating website. The XML protocol allows both the content originator and receiver to communicate with an agreed-upon language, and sometimes (if applicable) at an agreed-upon price.


ICE is used for business-to-business (B2B) asset management, often for publishing content and/or e-commerce; however, nearly every element of the B2B asset exchange is automated.

Techopedia Explains Information and Content Exchange

The ICE server is often integrated with a content management system. Neither the sender nor the receiver needs to be concerned with manual formatting; the XML metatags define the message content format for communications between servers.

Other implementations of ICE include TwICE, a Java implementation of ICE 2.0, and Rice, a Ruby implementation of ICE 1.1. Both are maintained by Jim Menard. The Java implementation of ICE 1.1 is called ICEcubes, but it has not been actively maintained since 2000.

Developing ICE is open and the language is not intended to be proprietary.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…