[WEBINAR] Bulletproof: How Today's Business Leaders Stay on Top

Mobile Search

Definition - What does Mobile Search mean?

Mobile search is a search engine querying technique that uses a wireless/mobile platform or handheld device with an Internet connection, such as a smartphone or tablet. Mobile search is typically location-specific with simplified data results, such as sports scores, versus a standard Web search.

Mobile search is more than a desktop to mobile device transition, as it is a continuously evolving tool designed to satisfy mobile user content requirements.

Techopedia explains Mobile Search

Most organizations tailor website content to mobile devices. Ideally, mobile search results return within 30 seconds. However, fewer than 36 percent of services deliver such results, due to device screen sizes and overall capability limitations. Mobile search challenges are shared by product designers, developers, financial media analysts, analytic engines, media planners and buyers.

Types of mobile search include:

  • Search engines optimized for mobile devices
  • Question and answer services
  • Directory search
  • Discovery search, such as recommending services or products based on user preferences and purchases
  • Mobile navigation services
  • Recent dynamic mobile selection interface services (like push-to-talk), providing thousands of screened and categorized selections in four seconds or less, eliminating standard requirements like text entry, search, results review or page scrolling

According to a June 2011 Gartner research report, global mobile advertising will double in 2011 from $1.6 billion (2010) to $3.3 billion. By 2015, overall global revenue will hit $20.6 billion, with the mobile search channel at the top of the list, followed by audio and video advertising.

Mobile search providers include, Ask Me Now, ChaCha, Infospace, Jumptap and Texperts.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.