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Definition - What does Tru2way mean?

Tru2way is the brand name used for a software platform that allows the incorporation of set-top box functions into televisions and other visual devices. It is a digital media platform that permits the provision of interactive digital content through a cable video network. This interactive digital content can include interactive ads, interactive program guides, chat portals, interactive games, web browsers and polling systems. This technology helps to improve TV and other visual entertainment platforms by lowering the number of remote devices used for each device.

The Tru2way software platform is developed by Cable Television Laboratories, Inc.

Techopedia explains Tru2way

The Tru2way platform enables users to access digital services, including video-on-demand (VOD) and pay-per-view programs, without subscribing to a digital cable operator.

This platform may be used to create more plug-and-play cable-enabled devices as well as to develop and supply new types of interactive On Demand television content. Tru2way technology, previously termed as the OpenCable Application Platform (OCAP), enables digital televisions and other visual devices to plug to cable without the need of a set-top box. If this software (otherwise known as middleware) is employed within these devices, they can provide all kinds of fresh, interactive programming options.

From a Tru2way-enabled television, customers can perform the following activities:

  • Vote for a contestant by simply using the remote control
  • View caller IDs on the TV screen
  • Send text messages via the TV screen
  • Get instant alerts on latest programs
  • Take part in customer-interactive ads
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