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White Label

Definition - What does White Label mean?

White label refers to a product or service that is purchased by a reseller who rebrands the product or service to give the impression that the new owner created it. White label products are often produced via mass production.

Some companies may offer a particular service without any investment in the technology or infrastructure. The producers can increase sales by allowing another company to sell a white label version of their product or service. The company paying to put out a white label product gains by adding another service or product to its brand without having to put the resources into developing it.

Techopedia explains White Label

White label products are any product that is manufactured by one company and sold by another company that puts its own brand and model number on the product. For example, a majority of Dell computer displays are manufactured by other companies, but have the Dell brand along with Dell's model number.

White label manufacturing is frequently used in popular electronic goods produced in higher quantities, such as TVs and DVD players. Several organizations also have a sub-brand for their products. For instance, the exact same DVD player model is distributed by Dixons under the brand name Saisho and by Currys under the brand name Matsui, which are brand names solely used by those particular companies.

However, not every white label product is built to the same standards as their branded counterparts. A few are cheap counterfeits of higher quality brands. However, many white label products do represent equivalent or higher quality than the branded products.

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