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Web content management (WCM) is an application for creating, storing, managing and publishing web page content, which may be in the form of text, audio, graphics, video, etc. The WCM may also organize, index or otherwise present data uniquely for specific site visitors.
Other common features include:
This term is also known as a web content management system, or content management system (CMS).
A WCM is simply whatever is used to create, update and maintain a web site. A basic rule-of-thumb is that a WCM is doing its job if staff can non-technical staff can publish without problem. In the early days of the web, being an expert in HTML was a necessity. A proper content management system eliminates this requirement and allows just about anybody to publish online.
The most simple form of content management is a basic blog, which are low cost, easily customized, user friendly and efficiently manage workflow leading to publication on the web. The high-end is comprised of enterprise-level systems that allow the aggregation of content across many divisions or websites and can involve extensive customization and a hefty price tag.