Connectile Dysfunction

Connectile dysfunction is one of those slang terms that fits so well that it quickly catches on. In fact, the concept of connectile dysfunction was at heart of a viral advertising campaign by Sprint in 2007. People could read stories about others with connectile dysfunction, get help (a Sprint mobile contract) and even refer a friend to the online treatment center. Sprint’s campaign also used a series of humorous television ads, including a SuperBowl ad that became a modest hit on the Web. Connectile dysfunction is no laughing matter, but the ads are pretty funny.