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Search Engine Marketing (SEM) is a process by which multiple methods are utilized to improve market visibility and exposure for a brand, product or service.
SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.
Search Engine Marketing tools include
SEM is represented by the following sectors:
SEM increases Web activity in the following ways: