Definition - What does Egosurfing mean?
Egosurfing refers to using a search engine to look up oneself or one’s business online. Egosurfing can be used to determine online presence/popularity, but may also be used to uncover data spills and find personal information that the egosurfer does not want revealed to the public. The term was added to the Oxford English Dictionary in 2011.Egosurfing may also be called vanity searching, egosearching, egogoogling, autogoogling, self-googling, master googling or google bating.
Techopedia explains Egosurfing
The term egosurfing is attributed to Internet mogul Sean Carton. The term may have made its first public appearance in the Jargon Watch column published by Wired Magazine. The term may also have been popularized by the now-defunct website egosurf.com, a free application that allowed users to run searches on themselves and other people. According to a 2007 survey by the Pew Internet & American Life Project, about 47% of adult Internet users have egosurfed through Google or other search engines. For people who run an online business or for whom an online presence has an important function, egosurfing may be an important business strategy for uncovering customer feedback. It may also be used by professionals to ensure that no embarrassing information about them is available online.
"Techopedia" on Twitter
Sign up for Techopedia's Free Newsletter!
Join thousands of others with our weekly newsletter
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.