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Online Coupon

What Does Online Coupon Mean?

An online coupon refers to a discount code or number that can be redeemed on a website. Like traditional coupons, online coupons are used to attract new customers and increase the loyalty of new customers. However, online coupons offer a retailer much clearer analytics on which promotions are more successful, and can even help track whether new customers become loyal customers.

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Techopedia Explains Online Coupon

Online coupons are usually only valid for the online component of a store and cannot be redeemed at a physical store location. This is primarily because the overhead costs of products from an online store and a physical store are very different, so the same discount cannot be fairly applied. Traditional coupons can, however, be found online – usually at a retailer's website – and printed off for in-store redemption. Online coupons may be sent by email or social media to loyal customers, or they may be posted as ad campaigns or to online coupon aggregation sites.

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