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Affiliate Reporting Service

Definition - What does Affiliate Reporting Service mean?

An affiliate reporting service is a service offered to online merchants who want to analyze the affiliate data that results from their websites. This type of reporting service performs everything from analyzing various dashboard interfaces to suggesting keyword searches. The end result is profit acceleration. Affiliate reporting services are used by executives and owners to analyze e-commerce data and convert it to profit margin data.

Techopedia explains Affiliate Reporting Service

Affiliate reporting services are e-commerce vendors or in-house data analysts that assist businesses in their daily management. This includes data storage for all related businesses, earnings per click, data archive management, return-on-investment data, keyword conversions, advertising campaign conversions and conversions for search engines. A worthy affiliate reporting vendor will be able to reveal an online company's top-five winning keywords and top-five losing keywords. The vendor will also provide affiliate information such as loss and profit reports and search engine expenses.

The types of reports that an affiliate reporting service provides may also include actionable reports such as when keywords have been paused, bid changes, ad groups or campaign data outcomes. Website summary reports will be provided that contain data gathered from affiliate websites and networks. Charts and graphs are typically presented to selected personnel and the data can be exported to Microsoft Excel for ease in report viewing. Audit trails, data tracking, and compatible third-party systems and tools are all a part of a worthy affiliate reporting service.

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