Cisco CloudCenter: Get the Hybrid IT Advantage

Direct Response Marketing

Definition - What does Direct Response Marketing mean?

Direct response marketing is a type of marketing that elicits a specific, measured response resulting from a consumer's direct response to a marketer. Direct response marketing facilitates the delivery of a call to action and outcome via direct or online interaction for immediate feedback and response.

Direct response marketing differs from direct marketing, where an advertiser directly contacts potential buyers.

Techopedia explains Direct Response Marketing

Direct response marketing allows marketers to understand the performance of their products or services without undergoing a waiting period, as marketer-consumer interaction is nearly instantaneous.

Direct response marketing involves the following key elements:

  • A proposal
  • Ample information needed for customer consideration
  • A clear call to action
  • Options for response via methods like a toll free number, email or Web page

An infomercial or direct response TV commercial is an example of direct response marketing. Short forms of direct response TV commercials have set time periods ranging from 30 seconds to two minutes. Long infomercial formats are typically 30 minutes. Infomercials are geared toward gaining direct responses via the home-shopping industry, where a home-shopping expert or host presents an item to a TV audience to motivate quick product purchases. If interested, viewers respond via phone or Internet.

Traditional media, including newspapers, magazines and radio, are often used to generate direct responses and are less likely to receive strong response rates when compared to more interactive mediums.

Successful online direct-response marketing requires clear goal statements that achieve anticipated sales. Delivery, tracking and analytics software and techniques are used throughout the process of direct response marketing to garner solid and accurate results.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.