Social Business Intelligence

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What Does Social Business Intelligence Mean?

Social business intelligence (social BI) refers to a management technique that integrates group sharing in order to improve existing projects, products and processes. Social business intelligence is usually managed by third-party analytical software that combines the functions of traditional project management software with engagement techniques gleaned from social media. The most noticeable feature of social business intelligence is that it invites customer input and feedback at early points in the process rather than after a product is released.

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Techopedia Explains Social Business Intelligence

Social business intelligence is seen as an ideal way to fully take advantage of human capital both inside and outside a particular business. Within the business, the open management of resources and products helps employees give feedback on projects they are interested in – but not necessarily working on – and provides more opportunities for recognition. Outside the business, customers can have an influence on shaping a company’s products and services, ensuring they’ll be happier with the end result. Social business intelligence is a relatively new concept (and a bit of a buzzword), so its meaning will shift over time.

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Margaret Rouse
Technology expert
Margaret Rouse
Technology expert

Margaret is an award-winning writer and educator known for her ability to explain complex technical topics to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles in the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret’s idea of ​​a fun day is to help IT and business professionals to learn to speak each other’s highly specialized languages.