Virtual ISP

What Does Virtual ISP Mean?

A virtual ISP is an Internet service provider company that markets its own services while taking advantage of resources or services provided by other ISP companies. Essentially, the virtual ISP engages in the "re-branding" of conventional ISP Web services.


Techopedia Explains Virtual ISP

Like a traditional ISP, a virtual ISP will offer web services like website hosting, e-mail, domain name handling and more. In terms of practical business relationships, a virtual ISP may have a smaller physical footprint or territory than the top-level ISP whose services are being re-branded.

At its core, the operation of a virtual ISP demonstrates how different models can be used to sell Internet services. A virtual ISP, which is also sometimes called an "affinity ISP" or "wholesale ISP," may use its own methods to deliver these services to particular customers, including points of presence (POPs) or other local, specific setups. The issue of re-branding services depends a lot on what steps the virtual ISP takes to modify the service method or protocol, as well as the particular relationship between the two companies. The role of a conventional virtual ISP may also be affected by new cloud-hosting models where a wider variety of IT services are provided over the web.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…