Cisco CloudCenter: Get the Hybrid IT Advantage

Referral Partner

Definition - What does Referral Partner mean?

A referral partner is an Internet marketing term that refers to a company or an individual that sends prospective leads to the primary website via their website, blog, Web page, group, email or through any other Internet-based link-sharing method.

Referral partners are part of an affiliate network, which allows advertisers or primary website owners to partner with affiliates to promote their products and services on an affiliate-maintained website, blog or through a social network.

A referral partner is also known as affiliate or affiliate partner

Techopedia explains Referral Partner

Referral partners are an Internet marketing resource that can send targeted traffic toward the advertiser’s domain. Referral partners are selected by advertisers based on their website's subject. The partners write reviews and feedback about the product or place an ad for the advertiser. Whenever an ad is clicked and the prospective buyer performs a specific activity on the advertiser’s website, the referring website is paid a commission depending on the type of action performed by the referred user.

These actions are usually sales, so the referral partner is paid only when the referred user buys a product or service and/or registers itself with the website to become a prospective lead. Referral partners are normally website and blog publishers producing content in a similar category as the products or services the advertiser is selling. For example, a technology blogger might rate a list of smartphone apps and provide links to pages where those apps can be purchased. When a website visitor buys an app, the blogger gets paid.
Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.