[WEBINAR] The New Normal: Dealing with the Reality of an Unsecure World

Eye Path

Definition - What does Eye Path mean?

Eye path is a key principle in Web design in which design is used to draw a reader's eye to certain areas of a Web page, illicit certain behaviors (such as a click) and keep readers on a page or website for a longer period of time. Eye path may be influenced by elements such as white space, color and text variations, and the use of graphics.

Techopedia explains Eye Path

Web designers typically seek to capitalize on the way in which humans respond to the use of form, color, contrast, balance and texture in a composition to lead a visitor’s eye through a Web page. Eye path can also be used to communicate the importance of the information presented in a hierarchical way.

Eye path is based on the principles of interactive design, which encourages designers to avoid trapping users in a single path, but to be sure to provide a path of least resistance over which the eye may travel.

Researchers have studied cursor movement in an attempt to better understand Web user eye path. Simplifying or optimizing the eye path on a page improves the overall experience for a website's user, and ultimately reduces the number users who abandon a page.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
"Techopedia" on Twitter

Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.