Online Advertisement

What Does Online Advertisement Mean?

An online advertisement is any promotional material that is optimized for and distributed via the internet. In practice, online advertisements are most commonly associated with banner, box and textual ads that may contain images, video or ad copy. In the full sense of the definition, however, email and social media campaigns are also forms of online advertisements.

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Techopedia Explains Online Advertisement

Most online ads are embedded in a web page's HTML or served to placeholders through an ad server. That said, there is a wide range of display and delivery options available for online advertisers who want their ads to stand out. Unfortunately, standing out doesn’t always get the results advertisers want. Excessive pop-ups and expanding box ads are certainly noticeable, but they are also intrusive, and can cause viewers to react negatively to the advertisers using them and the sites hosting them.

Done properly, online advertisements offer advertisers more control over how they reach consumers. Moreover, by tracking consumer behavior and their interaction with online advertisements, businesses can obtain valuable analytical data on what factors influence their customers' buying decisions.

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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…