ALERT

[LAST CHANCE] Data Layer: Modern Business, Defined

Online Advertisement

Definition - What does Online Advertisement mean?

An online advertisement is any promotional material that is optimized for and distributed via the Internet. In practice, online advertisements are most commonly associated with banner, box and textual ads that may contain images, video or ad copy. In the full sense of the definition, however, email and social media campaigns are also forms of online advertisements.

Techopedia explains Online Advertisement

Most online ads are embedded in a Web page's HTML or served to placeholders through an ad server. That said, there is a wide range of display and delivery options available for online advertisers who want their ads to stand out. Unfortunately, standing out doesn’t always get the results advertisers want. Excessive pop-ups and expanding box ads are certainly noticeable, but they are also intrusive, and can cause viewers to react negatively to the advertisers using them and the sites hosting them.

Done properly, online advertisements offer advertisers more control over how they reach consumers. Moreover, by tracking consumer behavior and their interaction with online advertisements, businesses can obtain valuable analytical data on what factors influence their customers' buying decisions.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.