What Does Quantcast Mean?

Quantcast is a Web audience measurement tool that collects and organizes real-time data about the amount of traffic a website is getting, as well as the demographics, psychographics and other Web analytical data about that website’s visitors.


Quantcast provides detailed statistical information about a website’s audience for website owners, advertisers and publishers, which helps them to make business decisions.

Techopedia Explains Quantcast

Quantcast delivers website traffic statistics, which are designed to aid in analyzing the performance of a website from a marketing perspective, as well as to identify buyer personas in terms of their location, behaviors, and buying and behavioral preferences. Websites that are able to capitalize on this data stand to attract more visitors and generate better revenues than websites that don’t know their audience.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…