Quantcast

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What Does Quantcast Mean?

Quantcast is a Web audience measurement tool that collects and organizes real-time data about the amount of traffic a website is getting, as well as the demographics, psychographics and other Web analytical data about that website’s visitors.

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Quantcast provides detailed statistical information about a website’s audience for website owners, advertisers and publishers, which helps them to make business decisions.

Techopedia Explains Quantcast

Quantcast delivers website traffic statistics, which are designed to aid in analyzing the performance of a website from a marketing perspective, as well as to identify buyer personas in terms of their location, behaviors, and buying and behavioral preferences. Websites that are able to capitalize on this data stand to attract more visitors and generate better revenues than websites that don’t know their audience.

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Margaret Rouse
Technology expert
Margaret Rouse
Technology expert

Margaret is an award-winning writer and educator known for her ability to explain complex technical topics to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles in the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret’s idea of ​​a fun day is to help IT and business professionals to learn to speak each other’s highly specialized languages.