Social Media Fatigue

According to a survey conducted by Gartner in December 2010 and January 2011, the earliest adopters of social media reported fatigue and the amount of time they spent on social media sites had declined. This decline may cause a negative chain reaction in social media because when users reduce the amount of time they spend online, this leaves existing users with fewer people to chat and interact with, which may lead them to spend less time on social media as well.