What Does Linkerati Mean?

Linkerati is a term used to describe Internet users who are most likely to become the target of a linkbait campaign.


Linkerati have the capability to make an impact on website traffic flow due to their enthusiasm to generate and share links. They usually generate quality links that help websites to gain higher rankings in the search engines results. In doing so, they help websites boost their traffic, which can be redirected to more earnings via marketing products or services, selling promotion spots, or simply pointing links to information on other websites.

Linkerati are also known as linkers.

Techopedia Explains Linkerati

This term was coined by Rand Fishkin, CEO and co-founder of SEOmoz, a popular search engine optimization (SEO) software provider. Primary Linkerati sources and influencers include:

  • Bloggers: Bloggers create viral content and increase website user traffic via link sharing, and writing and posting related website content.
  • Forum Posters: Forum posters influence and increase user website traffic, but less frequently than bloggers. Forum posters also attract other Linkerati for increased website traffic.

Other members of the linkerati include social network taggers and content creators, such as journalists, resource editors, Web writers and marketers.


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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.