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Linkerati is a term used to describe Internet users who are most likely to become the target of a linkbait campaign.
Linkerati have the capability to make an impact on website traffic flow due to their enthusiasm to generate and share links. They usually generate quality links that help websites to gain higher rankings in the search engines results. In doing so, they help websites boost their traffic, which can be redirected to more earnings via marketing products or services, selling promotion spots, or simply pointing links to information on other websites.
Linkerati are also known as linkers.
This term was coined by Rand Fishkin, CEO and co-founder of SEOmoz, a popular search engine optimization (SEO) software provider. Primary Linkerati sources and influencers include:
Other members of the linkerati include social network taggers and content creators, such as journalists, resource editors, Web writers and marketers.