What Does In-App Purchasing Mean?In-app purchasing refers to the ability of a smartphone or mobile device to facilitate the sale of products or services within a specific application or "app." This added functionality has opened many new markets for the makers of various mobile applications. In-app purchasing functionality can take many forms in different applications, with different methodologies, functional features, and integration into an interface.
Many in-app purchases occur in games, where users are able to purchase virtual goods for the game through the app itself. It provides a new measure of profitability for apps that are often free or very inexpensive.