Mobile Application Service Provider

What Does Mobile Application Service Provider Mean?

A mobile application service provider (MASP) provides digital content, applications or services to mobile/cellular subscribers. A MASP designs, develops and provides IT services and solutions under various different delivery models and provides services under its brand name or the brand of the cellular operator.


Techopedia Explains Mobile Application Service Provider

MASPs are traditionally associated with a service provider that delivers mobile subscriber content, such as ringtones, news, wallpapers and recipes. Having evolved, MASPs now provide a suite of services and solutions designed specifically for mobile users. These include virtually any mobile compatible device, such as live TV, music, radio, software and apps. These solutions typically require installation of a client-end application that interfaces and connects with the MASP via a standard cellular General Packet Radio Service (GPRS) or Enhanced Data GSM Environment (EDGE) connection.

MASPs also may integrate cloud computing and virtualization within their architecture for the purpose of enabling and delivering certain solutions, such as mobile backup storage on a MASP cloud.


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Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…