Kindle Fire

What Does Kindle Fire Mean?

Kindle Fire is the brand name of a tablet produced by It has a seven-inch display and runs a customized version of Google’s Android OS.


The Kindle Fire lacks many of the features commonly found on more expensive tablets, such as embedded front- and back-facing cameras or microphones. Its inter-connectivity is limited to Wi-Fi, it has no 3G and it is limited to 8 GB of storage. However, it is priced much lower than its competitors.

Techopedia Explains Kindle Fire

The Kindle Fire’s features include:

  • A seven-inch LCD Gorilla Glass display with 16 million color potential
  • A Texas Instruments ARM-based CPU
  • A multitasking Android OS
  • A weight of 14.6 ounces (413 grams)
  • A new, faster Amazon silk browser
  • Heavy integration with Amazon’s cloud services, including Amazon Cloud storage

With the introduction of the Kindle Fire, we are seeing two different marketing theories in play.

Most other players in the market have a limited market percentage, with perhaps the Samsung Galaxy Tab line as an up-and-comer. All of these device manufacturers must make their profits on the sales of tablet units.

Apple and Amazon, on the other hand, are able to sell apps, music, book and movie content for their devices as a second source of revenue.

Despite these similarities, Apple has a very different marketing approach. It aims to price its products as high as the market will bear, while Amazon is willing to sell its tablets as a loss leader, knowing it can make big (and perhaps better?) money selling apps and content.

These two giants in the marketplace could make it exceedingly difficult for other manufacturers to make a go of it by just selling hardware.


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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.