[WEBINAR] Better to Ask Permission? Best Practices for Privacy and Security


Definition - What does Googlewashing mean?

Googlewashing refers to how a term's meaning can change according to the top Google search results for that term. Googlewashing was first used to refer to an anti-war phrase that appeared in a New York Times story in 2003 - “the second superpower." This term was co-opted by tech bloggers and made to mean something else, thus pushing the original meaning of the term further down the page in Google's search results. This incident and the later history of the term raised worries that Google's search algorithm could unintentionally support censorship.

Techopedia explains Googlewashing

In an ironic twist of fate, the term Googlewash was Googlewashed when it was co-opted to refer to other sites copying original content and then ranking higher than said original content. Shortly after, however, Googlewash was set adrift again through the shifting tide of meaning before being fixed as a synonym for Google bombing. Admittedly, this is a somewhat humorous tale of meaning in the Internet age, but it does have some troubling undertones about the unintentional consequences of search.
Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.