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ASUS Eee is a brand for a family of computer products made by ASUSTeK Computer Incorporated. The first product in the brand is the Eee PC netbook which was released in 2007. Since that time, the brand has grown into a handful of models and also branched out into other form factors aside from the netbook space. The three E’s in the brand name is an abbreviation of its advertising slogan: “Easy to learn, Easy to work, Easy to play”.
ASUS’s Eee branding is now found across many form factors ranging from netbooks to media servers and even gaming peripheral. As of 2011, here are the known segments for the Eee brand: