Merch Store

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What Does Merch Store Mean?

The Merch Store is YouTube’s digital storefront that sells digital downloads, merchandise and concert and event tickets. YouTube announced its new feature in October 2011, and will partner with affiliates such as iTunes and Amazon for its for digital music, Songkick for concerts, and Topspin for merchandise, concert and event tickets. Official YouTube partners may sell related merchandise in the Merch Store; YouTube will take a percentage of the store’s sales.

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Techopedia Explains Merch Store

In October 2011, YouTube announced that it would be rolling out the Merch Store to selected music partners in upcoming months. This move is expected to give music lovers a more engaging way to interact with their favorite musicians, as well as allow musicians to get a bigger cut of concert ticket sales. This represents a larger move by online companies to forge a closer relationship between artists who create content and those who consume it.

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Margaret Rouse
Senior Editor
Margaret Rouse
Senior Editor

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.