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An information graphic (infographic) is a visual representation of a data set or instructive material. An infographic takes a large amount of information in text or numerical form and then condenses it into a combination of images and text, allowing viewers to quickly grasp the essential insights the data contains. Infographics are not a product of the Web, but the Internet has helped popularize their use as a content medium.
Infographics are all around, from pie charts to diagrams to the organizational chart in an office setting. That said, it is the infographics about social topics, surprising facts, historical perspectives and so forth that tend to be shared through email and social media. These can be data-based infographics, like the rise in Internet use, or fact-based, like the decreasing length of celebrity marriages. The ability to package more information in a smaller space makes infographics an attractive tool for instruction and marketing.