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The Facebook Insights Dashboard provides metrics for Facebook page administrators and platform developers. Any Facebook page or associated Web page that has at least 30 "Likes" can access Facebook Insights Dashboard metrics to gain information about page views, tab views, external referrers and media consumption on the Facebook page or Facebook Platform application or website.
Techopedia Explains Facebook Insights Dashboard
The Facebook Insights Dashboard provides analytics about specific stories users "Like" on a given website or Facebook page, user comments on posts, as well as sharing metrics and demographic information.
Application administrators can also obtain information about referral traffic to their applications and other behavioral and demographic information about those who use the application.
Domain administrators can obtain metrics for a website by adding a specific meta tag from Facebook to the root of the associated Web page.
