Eyeball Driven

What Does Eyeball Driven Mean?

Eyeball driven is a slang term for a business model or strategy that depends on views for success. Websites that depend on ad impressions are the most common example of eyeball-driven businesses because their profits are dictated by the number of views they receive. Eyeball-driven websites are sometimes contrasted to targeted websites, which attempt to attract viewers within a certain demographic rather than attracting as as many viewers as possible.

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Techopedia Explains Eyeball Driven

Eyeball driven, eyeball hang time, eyeball optimization, eye path and the many other clever ways to refer to views were mostly coined during the heady days of the dot-com boom. Although these terms have largely fallen out of favor with website developers, they have found a home in Web and email marketing lingo. In an attempt to reflect the more interactive nature of websites, many Web professionals now refer to their audience "users" rather than viewers.

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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.