Eyeball driven is a slang term for a business model or strategy that depends on views for success. Websites that depend on ad impressions are the most common example of eyeball-driven businesses because their profits are dictated by the number of views they receive. Eyeball-driven websites are sometimes contrasted to targeted websites, which attempt to attract viewers within a certain demographic rather than attracting as as many viewers as possible.
Eyeball driven, eyeball hang time, eyeball optimization, eye path and the many other clever ways to refer to views were mostly coined during the heady days of the dot-com boom. Although these terms have largely fallen out of favor with website developers, they have found a home in Web and email marketing lingo. In an attempt to reflect the more interactive nature of websites, many Web professionals now refer to their audience "users" rather than viewers.