Eyeball Hang Time

What Does Eyeball Hang Time Mean?

Eyeball hang time is a buzzword that refers to how long a visitor spends on a specific Web page or website. Eyeball hang time can be seen either as a measure of visitor loyalty or the attraction of certain content. The idea is that the stickier the content, the longer viewers will spend looking at it.


Techopedia Explains Eyeball Hang Time

Eyeball hang time was one of the many terms to come out of the Internet bubble. Collectively, these terms were known as e-speak or e-lingo. After the Internet bubble burst, many of these terms fell out of use. That said, eyeball hang time is still used occasionally in a marketing context, as in “we need to increase the eyeball hang time on this page” or “the eyeball hang time on the home page is dropping.”


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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.