Eyeball Hang Time

Definition - What does Eyeball Hang Time mean?

Eyeball hang time is a buzzword that refers to how long a visitor spends on a specific Web page or website. Eyeball hang time can be seen either as a measure of visitor loyalty or the attraction of certain content. The idea is that the stickier the content, the longer viewers will spend looking at it.

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Techopedia explains Eyeball Hang Time

Eyeball hang time was one of the many terms to come out of the Internet bubble. Collectively, these terms were known as e-speak or e-lingo. After the Internet bubble burst, many of these terms fell out of use. That said, eyeball hang time is still used occasionally in a marketing context, as in “we need to increase the eyeball hang time on this page” or “the eyeball hang time on the home page is dropping.”