Landing Page

What Does Landing Page Mean?

A landing page refers to any Web page that a user arrives at after clicking a hyperlink. The definition of landing page has changed from being synonymous with a website’s home page to referring to any page within a website that is linked to from another location on the Web. A landing page is usually a stable URL that is indexed by search engines, as opposed to a temporary splash or jump pages that are used to move traffic to a site for marketing purposes.

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Techopedia Explains Landing Page

Like many early World Wide Web terms, the definition of landing page has strayed from its original meaning. Landing pages were once the main focus of marketing efforts, so most websites would maintain a few for various campaigns in addition to a home page. The idea was that the users would come in to the customized landing pages and then click through to the content selected for those pages, or opt-in to an email list or perform whatever action was desired.

Search engines changed things by making any page with relevant content for a particular query into a landing page. This meant that websites had to focus on creating a cohesive feel and spreading any marketing campaigns site-wide, rather than focusing on dressing up a few pages and driving the traffic there.

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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.