Techopedia Explains Landing PageLike many early World Wide Web terms, the definition of landing page has strayed from its original meaning. Landing pages were once the main focus of marketing efforts, so most websites would maintain a few for various campaigns in addition to a home page. The idea was that the users would come in to the customized landing pages and then click through to the content selected for those pages, or opt-in to an email list or perform whatever action was desired.
Search engines changed things by making any page with relevant content for a particular query into a landing page. This meant that websites had to focus on creating a cohesive feel and spreading any marketing campaigns site-wide, rather than focusing on dressing up a few pages and driving the traffic there.
- Data Breach Notification: The Legal and Regulatory Environment
- 8 Ways to Avoid Death by PowerPoint: How to Make A Slide Deck Shine
- 5 Key Things Holding Women in Tech Back - and What Can Be Done
- Why Saying Digital Transformation Is No Longer Right
- 5 Cybersecurity Predictions For 2022
- 10 Best Practices for Encryption Key Management and Data Security