Pages Per Visit

What Does Pages Per Visit Mean?

Pages per visit is a Web analytics measure of how many pieces of content (Web pages) a particular user or group of users views on a single website. Pages per visit is usually displayed as an average, which is calculated by dividing the total number of page views by the total number of visitors. It can be further broken down by country, region and even demographic in complex Web analytics programs.


Pages per visit is a broad measure of how compelling users find the content on a website and how well it is arranged for navigation.

Techopedia Explains Pages Per Visit

A larger number of pages per visit generally means that the content on a given Web page is good and the related content – the other links on the page – is relevant and interesting enough to warrant a second, third or fourth click. A low number of pages per visit may suggest that either the content is lacking or the ability to navigate easily between content is hampered by the website’s overall design/organization.


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Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.