A business driver is a resource, process or condition that is vital for the continued success and growth of a business. A company must identify its business drivers and attempt to maximize any that are under their control. There are always outside business drivers that a company cannot influence, such as economic conditions or trade relations with other nations.
As organizations become more complex, identifying business drivers becomes more difficult. For this reason, some software makers offer programs to help companies clarify and monitor their business drivers.
Techopedia explains Business Driver
The term business driver has largely become a management buzzword to refer to any important part of a business. The business drivers for a software company might be superior products, technological innovation, excellent marketing and ongoing customer support.
Enterprise resource planning (ERP) software, supply chain management (SCM) software and many other software packages promise to help companies improve their business analytics and manage business drivers.