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Enterprise marketing management (EMM) is a type of software that is used to provide, monitor and maintain a promotional structure across a large organization. Enterprise marketing management software provides a single platform that serves all of a business’s marketing needs, including:
- Campaign management across all channels (social media, Web, mobile, traditional)
- Customer experience management (pre-sale research, post-sale follow up, and so on)
- Analysis of campaigns, including conversions and other important factors
- Management of marketing resources (budgets, people and so on)
Techopedia Explains Enterprise Marketing Management
Enterprise marketing management is closely related to enterprise customer relationship management (CRM), but with a greater focus on the marketing aspect as far as generating and creating new leads rather than just maintaining the existing customer base. There is no firm benchmark that separates an EMM solution from regular marketing software, but the perception is that enterprise marketing management is more robust and can be scaled to meet the needs of a much larger organization. That said, like all enterprise software, EMM is defined solely by the promotional materials of the companies selling it.
