What Does Betamaxed Mean?

Betamaxed is a slang term for when a superior product loses out to an inferior product. This term refers to the adoption of VHS over Betamax in the 1970s and ’80s. Betamax was perceived as the superior product, but the pricing and economies of scale behind VHS relegated Betamax to obsolescence. Since then, the term betamaxed has been applied to many technology showdowns, such as the browser wars between Netscape and Microsoft and the ongoing competition between Microsoft and Apple.


Techopedia Explains Betamaxed

When a superior product gets betamaxed, it is usually attributed to a marketing flop. However, there are many factors that come into play when a seemingly superior product is outsold by an inferior one. The most obvious is pricing because people will not necessarily spend more for a top-of-the-line technology when a cheaper, but still functional, alternative is available.


Related Terms

Latest Buzzwords and Jargon Terms

Related Reading

Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…