Betamaxed

Why Trust Techopedia

What Does Betamaxed Mean?

Betamaxed is a slang term for when a superior product loses out to an inferior product. This term refers to the adoption of VHS over Betamax in the 1970s and ’80s. Betamax was perceived as the superior product, but the pricing and economies of scale behind VHS relegated Betamax to obsolescence. Since then, the term betamaxed has been applied to many technology showdowns, such as the browser wars between Netscape and Microsoft and the ongoing competition between Microsoft and Apple.

Advertisements

Techopedia Explains Betamaxed

When a superior product gets betamaxed, it is usually attributed to a marketing flop. However, there are many factors that come into play when a seemingly superior product is outsold by an inferior one. The most obvious is pricing because people will not necessarily spend more for a top-of-the-line technology when a cheaper, but still functional, alternative is available.

Advertisements

Related Terms

Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.