What Does Counter-Googling Mean?

Counter-Googling is a marketing tactic whereby companies run an Internet search on potential customers in order to provide a personalized service or unique pitch. The company can mine the public data to learn a customer’s interests and then incorporate those into the service or sales pitch. Counter-Googling refers to companies that Google customers in the same manner as customers usually Google a company before they commit to a product or service.


Techopedia Explains Counter-Googling

Counter-Googling can be very useful to companies seeking to offer personalized service in order to win a customer’s business for the long term. For example, if a company discovers some of its big clients are following various environmental causes through social media, the marketing department may pitch to these clients in a way that focuses on the company’s environmental record or charitable giving to environmental causes. Counter-Googling can be time intensive for a company, but the information it yields about clients can be very valuable.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…