Definition - What does Counter-Googling mean?
Counter-Googling is a marketing tactic whereby companies run an Internet search on potential customers in order to provide a personalized service or unique pitch. The company can mine the public data to learn a customer’s interests and then incorporate those into the service or sales pitch. Counter-Googling refers to companies that Google customers in the same manner as customers usually Google a company before they commit to a product or service.
Techopedia explains Counter-Googling
Counter-Googling can be very useful to companies seeking to offer personalized service in order to win a customer’s business for the long term. For example, if a company discovers some of its big clients are following various environmental causes through social media, the marketing department may pitch to these clients in a way that focuses on the company’s environmental record or charitable giving to environmental causes. Counter-Googling can be time intensive for a company, but the information it yields about clients can be very valuable.
"Techopedia" on Twitter
Sign up for Techopedia's Free Newsletter!
Join thousands of others with our weekly newsletter
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.