Counter-Googling
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Techopedia Explains Counter-Googling
Counter-Googling can be very useful to companies seeking to offer personalized service in order to win a customer’s business for the long term. For example, if a company discovers some of its big clients are following various environmental causes through social media, the marketing department may pitch to these clients in a way that focuses on the company’s environmental record or charitable giving to environmental causes. Counter-Googling can be time intensive for a company, but the information it yields about clients can be very valuable.Advertisement
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