Discoverability

What Does Discoverability Mean?

Discoverability, in marketing, refers to a style of marketing that aims to help potential customers find a product or service when they need it, rather than being force-fed advertising messages at unwelcome times. Discoverable marketing has emerged as a more passive approach to Internet marketing than traditional ads.

Techopedia Explains Discoverability

Discoverability uses social media, search engine optimization and other passive messaging tools to ensure that potential customers can find services when they need them as well as interact with customers to help provide what they need. This differs from traditional advertising, which aims to interrupt and distract people with ads. Discoverability is more like a conversation in which the potential customer is a participant.

Related Reading

Margaret Rouse

Technology Specialist

Margaret is an award-winning writer and educator known for her ability to explain complex technical topics to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles in the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret’s idea of a fun day is to help IT and business professionals to learn to speak each other’s highly specialized languages.

All Articles by Margaret Rouse