What Does Discoverability Mean?

Discoverability, in marketing, refers to a style of marketing that aims to help potential customers find a product or service when they need it, rather than being force-fed advertising messages at unwelcome times. Discoverable marketing has emerged as a more passive approach to Internet marketing than traditional ads.


Techopedia Explains Discoverability

Discoverability uses social media, search engine optimization and other passive messaging tools to ensure that potential customers can find services when they need them as well as interact with customers to help provide what they need. This differs from traditional advertising, which aims to interrupt and distract people with ads. Discoverability is more like a conversation in which the potential customer is a participant.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…