Tech moves fast! Stay ahead of the curve with Techopedia!
Join nearly 200,000 subscribers who receive actionable tech insights from Techopedia.
Clicktivism
Definition - What does Clicktivism mean?
Clicktivism refers to the use of social media and the Internet to advance social causes. It uses the metrics available through Web analytics to optimize Web pages, emails and online petitions. This optimization is meant to increase user engagement and maximize a campaign's page views.
Techopedia explains Clicktivism
Clicktivism is a controversial form of digital activism. Proponents believe that applying advertising principles such as A/B testing increases the impact of a message by leveraging the Internet to further its reach. Opponents believe that clicktivism reduces activism to a mere mouse-click, yielding numbers with little or no real engagement or commitment to the cause.
![[Free Report] Salesforce CRM vs. Oracle Sales Cloud](http://cdn.techopedia.com/images/uploads/salesforce-vs-oracle1.jpg?mode=fit&width=200&height=150)
![[Free eGuide] No Bugs, No Stress - Your Step by Step Guide to Creating Life-Changing Software Without Destroying Your Life](http://cdn.techopedia.com/images/uploads/w_rafb01c8w.jpg?mode=fit&width=200&height=150)
![[Techopedia Exclusive] Increase DevOps team productivity and efficiency.](http://cdn.techopedia.com/images/uploads/lp-docdownload-devops-guide-aad.jpg?mode=fit&width=200&height=150)
