Cisco CloudCenter: Get the Hybrid IT Advantage

Don't Be Evil Tool

Definition - What does Don't Be Evil Tool mean?

The Don't Be Evil tool is a bookmarklet created by engineers at Facebook, Twitter and MySpace and released in January 2011. The tool allows those using the Google search engine to modify three parts of Google's Search Plus Your World results, which critics say favor Google+ pages. Users can download the Don't Be Evil button as a bookmark in their browser bar. When the button is clicked after conducting a Google search, it modifies the Google search results to promote results from older, more established social networking sites. As of 2012, these profiles tend to have more followers than Google+ pages. As such, the creators of the Don't Be Evil tool believe these results may be more relevant.

Techopedia explains Don't Be Evil Tool

The Don't Be Evil tool works best in searches for general interest topics, such as sports, music or technology. These searches often deliver a right-hand column titled "People and Pages From Google+". Clicking the Don't Be Evil button modifies these results, calling them "People and Pages from the Social Web." This produces results that may promote Twitter, Facebook and other social networking sites above Google+. Clicking the button also modifies the Google logo to read "What Google Should Be." Don't Be Evil uses Google's algorithms to determine which social media results appear at the top of the column. So, if you run a Google search for rap musician Snoop Dogg, for example, you'll notice that his Twitter account appears far above his Google+ search results. This means that clicking the Don't Be Evil button will also push his Twitter account to the top of the "People and Pages from the Social Web" column.
Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.